Recently, the 14th Brand Story Competition Hangzhou Division and the 11th Zhejiang Province Brand Story Competition successfully concluded in Hangzhou. With four works including "No End", "One Core to Cleanliness", "Rongcheng: Craftsmanship with Voice", and "Guarding Green Mountains and Waters, Building Hundred Cities and Ten Thousand Homes Together", ERA has won the first, second, and third prizes of this competition in one fell swoop, outlining the vision of ERA brand construction through multi-dimensional narrative of images and words.
This competition is hosted by the China Association for Quality and guided by the Zhejiang Provincial Administration for Market Regulation and the Zhejiang Provincial Development and Reform Commission. With the theme of "Empowering Brands with Digital Intelligence, Carrying Culture and Setting Sail to the Sea", it brings together nearly 300 enterprises in the province.
There is no endpoint
First Class Short Video Category | Selected by Zhejiang ERA
In 1983, ERA started with a hand cranked injection molding machine and grew from a workshop style small factory to an enterprise with the world's top ten core production bases. From the brand 1.0 era of "Good Pipeline ERA Manufacturing", to the brand 2.0 era of "Pipeline System Solution Provider", and now to the brand 3.0 era of "Make Flow Worry Free", the brand narrative has gone through multiple iterations, and this commitment has accumulated into increasingly solid brand assets. Nowadays, the value of the ERA brand has risen to 15.883 billion yuan, and it has been listed in the "Top 500 Asian Brands" and "Top 500 Chinese Brands" for several consecutive years. 'No End' is a vivid interpretation of the brand's journey of over forty years, providing a solid foundation for the brand to cross industry cycles.
One Core to Clean
Short Video Category Second Class | Zhejiang ERA Selected
Based on the dual needs of human health and industrial upgrading, ERA invests 3% of its annual operating income in research and development, establishes national level laboratories (CNAS accredited) and other innovative platforms, and responds accurately to every user pain point through innovation. Faced with the common problem of secondary pollution in household waterways, ERA continues to tackle core technologies such as pure transportation, antibacterial, and environmental protection. The market reputation of series products such as Clean Core and Shuxin continues to rise, becoming a practical footnote to the brand's deep cultivation in the field of people's livelihood. 'One Core to Clean' is not only a carrier that connects the concept of healthy living, but also a brand exploration that constantly expands the boundaries of technology.
Rongcheng - Craftsmanship with Sound
Microfilm Category Second Class | Selected by ERA Shares
Quality is the foundation, craftsmanship leads to excellence. For many years in a row, the "Super 'Public' Craftsmen" Hydropower Chief Invitational Competition has been held by the Chinese government. Hydropower chiefs strictly adhere to standards, improve their skills, and constantly climb the peak of hydropower construction techniques - this craftsmanship spirit rooted in the front line is vividly presented in "Rongcheng - Craftsmanship with Voice". In addition, by focusing on the demand for residential properties throughout the entire life cycle, practices such as creating "Great Houses" and laying out the industry's first "Great Laboratories" have injected ingenuity into high-quality living environments, starting from the hidden engineering foundation.
Guarding the green mountains and waters, building a hundred cities and ten thousand households in Zhejiang, named after water, thriving because of water, and beautiful because of water, it is a true paradise on earth. Years ago, the "Five Waters Joint Treatment" project added a new calling card to Zhejiang - being strong because of water and becoming a national model for water management. Every "water" is associated with pipeline products, including sewage treatment, flood prevention, drainage, water supply guarantee, and water conservation. Since the launch of the "Five Waters Co governance" project in Zhejiang, ERA has actively participated in and served the "Five Waters Co governance" project. According to incomplete statistics, ERA has participated in and supported 75 counties and districts in the "Five Waters Co governance" project in 89 counties and districts throughout the province. With high-quality ERA products and services, ERA has made a solemn and lasting century commitment to the beautiful mountains, rivers, villages, and towns of Zhejiang: "Manage" and use ERA, dreaming in "Zhejiang". Starting from Zhejiang, the figure of ERA can be found in numerous water control projects across the country, including zero direct discharge of sewage, renovation of rainwater and sewage pipelines, comprehensive management of river channels, and comprehensive improvement of rural environment. ERA has also become a loyal practitioner of General Secretary Xi Jinping's "Green mountains and clear waters are as valuable as mountains of gold and silver" - the "Two Mountains" theory. Thus, the ERA, born for water, also left behind beautiful stories about water management.
Xianju is not the place where immortals reside
Liu Shuanglai was a project specialist in the Engineering Project Department of ERA Corporation, responsible for the "Five Waters Co governance" work in Sanmen and Xianju counties of Taizhou City at that time. Over the past three years, he has measured various towns and villages in Xianju County, Zhejiang Province with his footsteps, and traveled to all project construction sites. Before the project started, Liu Shuang visited Hengjie Village in Baita Town, Xianju. At that time, the village secretary Lao Xu joked with him at the entrance of the village, "Young man, there are many mosquitoes and insects in our village. You are guaranteed to enter the village as a white faced scholar and leave as a red faced Guan Gong. As a Christian, he strongly disagreed with Secretary Xu's joke and secretly made up his mind to complete all the preliminary design routes of the construction site in order to obtain first-hand supply information. Entering the village, his first impression was' dirty, messy, and poor '. The first thing I saw was a stinky pond in the center of the village, surrounded by pigsties and manure pits. Walking to the pond, the smell really made people half dead. Walking further into the alleys of the village, you can see dilapidated mud walls and broken tiles everywhere. The ditches and pits in front of the villagers' homes are all sealed and stacked with large stones, and domestic sewage and garbage are discharged into the ditches and pits. The sludge accumulated at the bottom of the pit all year round is also smelly, and mosquitoes and flies fly around. When he traveled through all the planned routes, his face and arms were covered in red spots bitten by mosquitoes. When an old lady saw Shuanglai, she hurriedly pulled him into the house and asked him to wash his face and arms with soap, and handed him a glass of water. His grandmother's kind face is still fresh in his memory and warm. Shuanglai drank from the water and joked with his grandmother, "It's said that Xianju is the place where immortals live. Looking at my miserable appearance today, I'm afraid immortals wouldn't dare to come
Let the immortal stay and refuse to leave
Although mosquitoes and insects hate each other, they cannot stop Liu Shuanglai and all the water control people of the year. Based on on-site visits to Shanghengjie Village and first-hand information, the scientific layout of the sewage pipe network in the implementation of domestic sewage treatment projects, as well as reasonable suggestions such as the separation of human and animal pipe networks proposed by ERA, have been highly recognized by the responsible persons of relevant units. What ERA provides to the owners is not just cold plastic pipes, but a complete set of drainage and sewage system solutions. After nearly two years of "Five Waters Co treatment" and "Three Improvements and One Demolition" (renovation of residential areas, old factory areas, urban villages, and demolition of illegal buildings), Shanghengjie Village has been revitalized. What welcomes people is the clear ditch that passes through the village. Beside the ditch are scattered stones and art paintings on white walls. The original stinky pond has been transformed into a lotus pond, the pigsty and manure pit have been transformed into an ecological entertainment square, the dilapidated houses have been rebuilt into brand new buildings, and the garbage in the village has been effectively classified and treated. Every river outside the village strictly follows the "river chief system" for standardized management, and the river water is clear and transparent. Nowadays, villagers love to go to the ecological entertainment square to dance square dances, chat and stroll, and various activities are also rich and colorful. The happiness index of local people has soared significantly! Many villagers say that the "Five Waters Co governance" has created green mountains and clear waters, and the "Three Improvements and One Demolition" has built beautiful homes! At the Ecological Entertainment Plaza, Liu Shuanglai coincidentally met the grandmother of Empress Dowager Cixi again. The grandmother still vividly remembered a joke he made last time: "Young man, this time the immortal has come to Shanghengjie Village, but he doesn't want to leave anymor