In the ninth issue of "The Power of Youth", we walked into the youth entrepreneurship agency "Chen Chenhao" and listened to how he broke through the game with his innovative thinking and made a name for himself in the era.
Chen Chenhao, born in the 1990s, grew up in a business environment and has a natural sensitivity to entrepreneurship. In 2019, he became acquainted with ERA and opened the Nanchang market in just three months. Now, he has become one of the top agents of ERA nationwide.
And due to his youth and adventurous spirit, Chen Chenhao always wants to do something fresh and different. In 2013, he started his own business with his savings. After multiple rounds of market research, he ultimately chose to work as a power pipeline in Nanchang. Through years of hard work, he accumulated some customer resources and achieved steady growth in performance.
In 2019, ERA was exploring a new sales model in the Nanchang market. After in-depth communication with relevant personnel, Chen Chenhao found that many ideas and thoughts of both sides coincide - if ERA products and services can be brought to Nanchang, it may change the rules of the local market. This is not only a business opportunity, but also a responsibility: "to promote industry upgrading with better products." It is also the pursuit of high quality in ERA's cultural genes that has created this two-way rush.
However, the path of entrepreneurship is never smooth sailing. When ERA first entered Nanchang, Chen Chenhao faced the dilemma of "three no's": "no brand awareness, no mature team, and no customer trust". At that time, some customers even bluntly asked, "Can your Zhejiang brand adapt to the acidic red soil in Jiangxi?" Faced with doubts, Chen Chenhao firmly believed that the more adversity, the more we can test the resilience of our products and models.
To this end, he developed a three-step strategy to break through the situation: the first step is to select a portion of high-quality target customers from the existing power pipeline customers, personally lead the backbone sales staff to go deep into the construction site and market, visit during the day, self-study product professional knowledge at night, and study sales strategies. In just three months, we successfully won the recognition of this group of customers and opened up the market for ERA products. After achieving initial breakthroughs, he took advantage of the situation to support them in growing bigger and stronger, and used points to lead the way, achieving steady growth in sales performance. He also ingeniously adjusted the assessment of the sales team from "sales revenue" to "customer repurchase rate", making the team more focused on long-term service.
The second step is to be good at summarizing market problems, actively exploring solutions and strategies, and responding to market demand in a timely manner. In 2021, raw material prices skyrocketed, and the number of customers inquiring suddenly increased. Chen Chenhao keenly realized that this was an opportunity to seize the market, so he proposed to develop popular products for the Nanchang market and applied for relevant support from the company. Chen Chenhao said, "My ideas and plans quickly received support from the company's leadership. During this period, our number of new customers increased significantly, and sales also grew rapidly
The third step is to root in the market and build a good reputation. Chen Chenhao adheres to the concept of "product strength is the foundation", does not rush for quick success, and strengthens customer trust through long-term market testing and continuous service. Supported by product quality, gradually accumulating a market reputation of "good product+good service+good character", making ERA the preferred and trusted brand for customers.
As an entrepreneur, Chen Chenhao always pays attention to the new development trends and changes in the industry. The severe situation of sluggish real estate market and sustained economic downturn in recent years. Chen Chenhao candidly stated, "As an agent of ERA, we can rely on the quality assurance and brand advantages of ERA products to quickly open up the market, improve sales performance, and achieve our own sustainable development. We feel very honored about this and believe that there will be greater breakthroughs in the future. Looking towards the future, he hopes to establish a closer cooperative relationship with ERA, jointly explore the market, and achieve mutual benefit and win-win results.
The times are changing, but the foundation of struggle remains unchanged; Intergenerational change, the original intention remains unchanged. From the practical persistence of the second generation, to the passion and responsibility of the new generation, and to the innovation and hard work of the young generation, everyone is the protagonist. The people of the Common Era have always used struggle as their pen and ideals as their ink, writing their own brilliance on the canvas of the times. This stems from generations of people taking a long-term perspective, integrating personal ideals into the overall vision, ensuring that every step is precise, efficient, and the inevitable result of walking in the same direction. This young force of inheritance and innovation will also continue to drive more new generations of people to forge ahead, walking tirelessly on the path of becoming creators of a happy life. With more firm beliefs, pragmatic actions, and innovative attitudes, they will create more brilliance and glory belonging to the public, and contribute more strength to the development of the industry and social progress.