The 138th China Import and Export Fair (Canton Fair) concluded successfully on October 27th. During the five-day event, ERA's offline booth was bustling with visitors, attracting numerous overseas buyers for consultations and negotiations; its online communication and interaction also performed exceptionally well, delivering a remarkable report card.

01 Hundreds of Media Convergence Igniting the Mainstream Public Discourse

ERA's outstanding performance at the fair garnered in-depth coverage from approximately 200 authoritative media outlets, including China Daily, China Development Network, Global Times, China.com.cn, Taizhou Daily, China Economic News Network, China Wealth Network, Qingyang Radio and Television Station, Morning News, Tencent News, Sina Finance, and Sohu.com. This coverage encompassed central government media, core portals, television stations, financial and home furnishing media, forming a "local-to-national" communication pattern, with over 200 online disseminations and over 3 million page views.

02 Provincial Media Spotlight Key Feature Coverage

During the exhibition, Zhejiang News Network and the "News Deep Dive" program featured ERA's overseas achievements in special reports, showcasing ERA's outstanding performance and innovative practices in foreign trade to a national audience. This authoritative perspective strengthened ERA's brand image and provided important endorsement for future international cooperation negotiations.

03 Soaring Popularity and Record-Breaking Engagement

Throughout the Canton Fair, ERA's exhibition activities received continuous exposure and discussion on major overseas social media platforms such as Facebook, Instagram, and LinkedIn, with overseas exposure exceeding 2 million views.

Furthermore, content from ERA's official WeChat account, video account, Douyin, and other official new media matrix continued to generate buzz and interaction, building trust with customers through a broader platform.

In the future, ERA will continue to leverage platforms such as the Canton Fair to deepen its global market layout, making the "ERA pipeline" shine even brighter on the world stage.