In the seventh episode of The Power of Youth, we meet new-generation agents Chen Shuo and Li Siquan to learn how they are resiliently opening the market and embarking on a new journey with ERA.

Since establishing their partnership with ERA in 2019, the three brothers have rapidly established ERA Pipes as a key supplier for core projects in Yueyang City, including integrated urban and rural water supply, rainwater and sewage diversion, and industrial plants. Sales of their workwear have increased nearly tenfold.

Why did they choose ERA workwear? Li Siquan said, "We already had a dealer channel and planned to expand into the home improvement market. We were attracted by ERA's brand influence in this area. However, after in-depth discussions with ERA, we discovered the huge potential in the local engineering market. After careful consideration, we decided to collaborate with ERA on workwear while developing the home improvement market."

However, in their first year with ERA, they faced a serious challenge: ERA was rarely seen in municipal projects, was rarely shortlisted for real estate projects, and had low recognition among local clients. How to crack this market became a daunting challenge for them.

After careful consideration, the three brothers decided to start where they were most familiar—leveraging their family's long-established customer base. This decision was no accident. Their father had entered the pipeline distribution industry as early as 1998, and in 2008, the business was taken over by their eldest brother, Chen Qing, and his second brother, Chen Shuo. By 2019, when the three brothers took the helm, they had already been deeply involved in the industry for over twenty years, accumulating a considerable client base and network.

So, the three brothers separately sought out these established customers and promoted ERA's pipeline products to them. Initially, many local clients and construction companies were skeptical of this "foreign" brand. Faced with this, the three brothers tirelessly explained the technical specifications and performance advantages of ERA products to their customers. Through this tenacious and persistent approach, they gradually opened the door to the Hunan market.

This success was made possible by the comprehensive support of ERA Pipeline (Hunan) Co., Ltd. As a market close to home, whenever the three brothers encounter a challenging project, they bring their clients to Hunan ERA. The Hunan ERA team not only explains product features in detail but also proactively optimizes project drawings and provides comprehensive support. Even more touching is that even when clients contact the factory directly for pricing, Hunan ERA will refer all these opportunities to them, truly empowering its agents. Li Siquan said with deep emotion, "This spirit of sincere cooperation is the essence of ERA's culture."

Inspired by the ERA culture, the three brothers strive to provide the best possible service to their project clients and dealers, from pre-sales, during-sales, and after-sales services. For example, when dealing with distributors, the three brothers made a pre-sales promise: "Goods will be delivered to distribution outlets within 30 minutes to an hour." Li Siquan frankly stated, "We have a team of over a dozen people who can ensure that distributors never have to worry about stock-outs."

For project clients, they thoroughly understand their project requirements during the pre-sales phase and then provide tailored product solutions based on these needs. They also employ a "small profits but quick turnover" marketing strategy to promote ERA pipes and increase customer awareness and understanding of ERA pipe products.

The after-sales service is equally meticulous. Li Siquan highlighted a detail: "Once, a construction site requested only 500 yuan worth of pipes, and our delivery truck delivered them free of charge without further ado. We believe that service is regardless of order size; every customer deserves our attentive treatment." Their after-sales service breaks industry conventions, offering not only cross-project pipe transfers but also a "worry-free return" service – unused project materials can be returned free of charge at any time without affecting secondary sales, completely eliminating customer worries.

When talking about future development, Li Siquan said that under the current economic situation, a three-step strategy will be adopted: first, to stabilize the existing market share; second, to moderately give up profit margins; and third, to focus on cultivating new growth points.