In the sixth episode of "The Power of Youth," we meet new-generation agents, Sun Siwen and Sun Siwu, to hear how they overcame adversity and achieved a comeback.

Sun Siwen and Sun Siwu are no strangers to us. As agent representatives, their stories of struggle became inspiring figures at last year's ERA Home Improvement Changchun Summit. Starting as newcomers to the industry, they overcame numerous obstacles and established comprehensive strategic partnerships with the top ten local home improvement companies. They successfully reversed ERA Pipe's declining performance in the Changchun market, achieving an average daily sales volume of over 100 orders within six months.

At the time, the newly acquired brothers faced daunting challenges, including the loss of key personnel, their parents' inability to keep up, and their own limited business capabilities. Amidst internal and external challenges, their future looked uncertain. In these difficult times, ERA provided them with a steadfast support.

Recalling this experience, Sun Siwen said, "Initially, we weren't sensitive to market changes or competitor trends, and our business capabilities weren't quite up to par. Many brands focus solely on sales, immediately replacing people if performance isn't good, let alone providing support. But ERA didn't give up on us. Instead, they provided us with meticulous care and support. In particular, Li Shengfang, General Manager of the Northern Home Improvement Market, stayed in the store for extended periods, sharing her experience with us until we were able to manage independently." Sun Siwu added, "More than that, ERA also organized systematic management training for us at Zhejiang University. More importantly, whenever we encountered difficult operational challenges, they always offered timely assistance to help us resolve them."

For example, the "leading home improvement company + distributor" strategy, jointly developed after consultation between the two parties, is a typical example. "Leading home improvement companies are the benchmarks of the industry, and their choices directly influence the purchasing preferences of local plumbers and electricians." Sun Siwu explained: "In the first six months, to expand into the local market, we shipped millions of water pipes to leading installation companies at near-loss prices. Even if we did earn revenue from the pipes, we passed all the profits on to our downstream distributor partners, enabling them to quickly penetrate the market and ultimately achieve the combined growth of both the brand and the channel."

Price is just the starting point; what truly keeps customers coming back is the brothers' unwavering commitment to the "customer first, continuous improvement" philosophy. For example, when it comes to pressure-testing services for installation companies, they arrange for dedicated personnel to personally visit the installation site, inspect welding quality, identify leaks, and provide comprehensive after-sales support, regardless of the distance. Sun Siwu explained: "In practice, since each salesperson has a fixed service area, when we encounter particularly remote orders, we prefer to coordinate additional personnel, even at the expense of additional costs, to ensure these after-sales guarantees and services are met."

For another example, to empower dealers, the brothers consistently hold 2-3 weekly water conservancy workshops to help them gain a detailed understanding of ERA pipe product features, the latest market policies, and practical marketing methods. This helps dealers better conduct business and achieve increased sales.

In addition, Sun Siwen and Sun Siwu lead their sales team in daily visits to dealers and leading installation companies, emphasizing communication and strengthening emotional connections. This process also allows them to keenly identify evolving customer needs and introduce complementary products such as ERA cables, hardware switches, and floor heating systems, creating a one-stop solution and continuously improving customer satisfaction. Stickiness.

Beyond basic services, the brothers also stepped up their marketing efforts. First, they targeted new residential communities: whenever a new development was handed over, they would be present on the day, promoting their plumbing products. They also replaced the signage of all the building material stores in the community with ERA branding. Second, they implemented comprehensive advertising: advertising was deployed across building material markets, parking lot barriers, elevators, and even in non-building material stores, securing advertising space to ensure comprehensive brand exposure.

Talking about the future, the brothers clearly recognized the current challenging market environment and stated that their primary focus was surviving the market, and then striving to become the market leader.