On August 8th, 2025, the 19th China Brand Festival grandly opened in Shenzhen. The theme of this brand festival is "AI and Going Global". Representatives from various sectors including government, business, industry, academia, and media gathered to discuss the global development path and innovative strategies of Chinese brands in the era of artificial intelligence. ERA has won the 2025 China Top 500 Brands and 2025 China Top 100 Overseas Brands awards with a brand value of 25.11 billion yuan, witnessing the brand strength of ERA in intelligent transformation and international expansion.
In ERA's smart factory, the 'smart factory brain' achieves intelligent collaboration between the entire production process and energy consumption data, digitally reshaping production efficiency and product quality. The ERA smart pipeline network system based on sensors, the Internet of Things, big data and other technologies achieves real-time monitoring and active warning of urban water, electricity and gas systems, promoting the transition of infrastructure from "passive operation and maintenance" to "intelligent control". The transformation from a single product to a system solution is precisely ERA's deep integration of "manufacturing x AI" to create intelligent achievements, laying a solid foundation for the brand's intelligence.
By prioritizing standards, deeply localizing, and breaking through digitalization, we have established a systematic path for our brand to go global. At present, our products have obtained certifications from over 100 countries worldwide and have successfully entered international retail giants such as Lowe's and The Home Depot. According to local market demand, ERA is adding new products at a rate of 5% per year. More refined categories such as HDPE water supply pipes, saddle tees, and electric fusion straight through are widely favored locally. At the same time, production bases are being built in Thailand and Kenya to enable products to arrive at project sites more quickly. In addition, ERA has created an account matrix covering major social media platforms, gained millions of exposures, and reached several cooperation projects; Tens of thousands of products have been launched on the overseas e-commerce matrix, and since the beginning of this year, sales have increased by 10% year-on-year, with new categories such as ball valves achieving record high sales. Recently, ERA has also won cross-border aquaculture projects, further enhancing the influence of Chinese brands on the international stage.
The double ranking coronation this time is a recognition of the market's dual wheel drive strategy of "AI+going global" for China's intelligent manufacturing, demonstrating the leapfrog trajectory of China's intelligent manufacturing in the global value chain. In the future, China will continue to use intelligence as the engine and globalization as the map to continuously enhance the "gold content" of Chinese manufacturing on the world stage.
