In the fifth issue of "The Power of Youth", we enter the new generation agent "Liu Chongfeng" and listen to how he achieved a "qualitative" leap and embarked on a "new" journey?

From being "unknown" to having "400 sales outlets", Liu Chongfeng, with his forward-looking brand insights, pragmatic and decisive actions, altruistic market strategy, and win-win thinking, has enabled the ERA pipeline to achieve a qualitative leap in Huai'an.

Why did you choose the ERA? Liu Chongfeng gave a highly forward-looking insight: "When choosing a proxy brand, one must be cautious and look for those with strong strength and long-term development potential. Companies like ERA, which have been focusing on the pipeline field for decades since its establishment in 1983, are sure to occupy an important position in the market. Over the years, no matter what challenges and opportunities it has experienced, ERA has always developed steadily, and such companies are worthy of trust.

But when it first entered the Huai'an market, ERA faced the dilemma of "lack of brand awareness". If it develops at a regular pace, it is likely to encounter market elimination. To this end, Liu Chongfeng developed a "short, smooth, and fast" market expansion strategy with bold and pragmatic action.

The primary task is to quickly establish brand awareness. Liu Chongfeng innovatively targeted the Huai'an tram as the golden channel for urban dissemination. This transportation artery, affectionately known as the "little train" by citizens, connects the core landmarks of Huai'an. Liu Chongfeng keenly captured this unique mode of dissemination and decisively launched it. As a result, the ERA pipeline became the first industry brand to land on the "small train" in Huai'an, achieving rapid brand dissemination in a short period of time.

Next is to quickly expand the channel network. Liu Chongfeng balanced the establishment of sales outlets in various regions and accurately targeted core customers in the market. Through a mutually beneficial cooperation model, he supported customers to develop their business and leveraged their surrounding circle, forming a growth trend of "supporting old customers and attracting new customers".

In the early stage of channel expansion, some core customers held a wait-and-see attitude towards the prospects of the market. Therefore, Liu Chongfeng quickly responded and applied for support from the headquarters. The senior leaders of ERA attach great importance to it and personally led a team to Huai'an to hold a key dealer meeting. At the meeting, they solemnly promised: "ERA will fully support Mr. Liu's market construction in Huai'an, and continue to increase advertising investment and policy support in the next three years." This statement greatly boosted the confidence of dealers, and with the rapid implementation of ERA's support, breakthrough progress has been made in channel network construction with the joint efforts of both parties. In the first year, more than 180 outlets were completed, and in the second year, it increased to more than 280 outlets. As of now, it has expanded to a strategic layout of nearly 400 outlets.

This kind of full support has made me deeply feel that ERA is a trustworthy partner who can work together to create a better future, "Liu Chongfeng sighed. 

In fact, this win-win culture has also been influencing Liu Chongfeng. At hardware stores and other channels, Liu Chongfeng's team will help many elderly channel store owners maintain their core plumbers, exchanging benefits in the form of a points system to achieve deep binding between the store owners and plumbers; On new customers who have not cooperated before, Liu Chongfeng's team can even achieve a win-win situation by first placing community barrier advertisements within a radius of 3 kilometers of their company to increase their visibility, and then allowing new customers to expand their business.

Liu Chongfeng has a clear plan for future development. In his view, a sluggish market is precisely a good time for companies to cultivate their internal strength. The most important thing now is to actively seek change - deeply analyze market trends, actively adjust business strategies, explore markets through diversified marketing methods, provide more meticulous customer service, and finally wait for the opportunity to shine.