In the second episode of "The Power of Youth", we walked into the second-generation agent "Bi Xichao" and listened to how he used industry insights and forward thinking to outsmart in the future.

Because my family has always been engaged in the pipeline business, I naturally entered this industry after graduation. "In 2015, Bi Xichao met ERA by chance and began his expansion journey in the Qingdao market. In just a few years, he led the team to achieve a leap from zero to over ten million sales.

In the first year of taking over the Qingdao market, Bi Xichao faced three tests: the lack of competitiveness in the local product and service system, low brand awareness among Qingdao residents, and the challenge of building a channel network from scratch. But Bi Xichao, who calls himself a "technology-based salesperson," keenly discovered that brand competition in the Qingdao market is mainly concentrated in the urban area, while brand coverage in surrounding areas is relatively low; Meanwhile, underfloor heating remains an area that has not yet been monopolized by brands. So he precisely targeted this blue ocean, built a brand, launched products, and quickly laid out opportunities.

Bi Xichao recalled, "From the beginning, the headquarters provided strong support, providing a strong backing for our market breakthrough and enabling us to quickly enter the market and win customer trust

In 2015, Qingdao was in the peak period of house delivery, and Bi Xichao decisively adopted the strategy of "surrounding new residential areas". After communicating with headquarters, ERA quickly established a special advertising promotion process and arranged for a dedicated person from the marketing department to provide support. In just four months, dozens of water unions of various sizes were held, including five with a scale of over 300 people. The coverage of new residential areas in Qingdao exceeded 20, and the popularity of ERA in Qingdao quickly rose.

On the product side, Bi Xichao proposed an optimization plan to the headquarters, considering upgrading the product packaging from the market user side, giving the product a richer color system and enhancing its attractiveness; It is worth mentioning that with his promotion and cooperation, the Youguan service system was launched in just six months, achieving efficient service response.

We are more like a community with a shared destiny, thriving and losing together. The past is, the present is, and the future will be the same. "Bi Xichao said," This is the most authentic manifestation of the cultural values empowered by the ERA in me.

As the market begins to take shape and we want to further expand, relying solely on our own efforts is far from enough. How can we unite everyone to become bigger and stronger? He set his sights on a higher level, and a new channel ecology gradually formed in his mind. He creatively proposed marketing strategies of the "Partner Model" and the "Great Qingdao Model".

He introduced the honorary partner system, making dealers partners, linking sales goals with incentives, providing equal distribution of benefits for each partner participating in the Qingdao business of the ERA pipeline, making them realize that they are not only single store operators, but also part of the Qingdao ERA pipeline, and enhancing their sense of belonging to the brand. In addition, Bi Xichao also planned innovative activities such as the "World Cup Scissors Competition", the "Caring for Water Health, the Action of the Year" charity event, and the 35th anniversary brand celebration of the Year, which successfully stimulated the enthusiasm of the channel and created a good market atmosphere.

In competition, putting the overall interests of the brand first, the "Great Qingdao Model" has built a win-win ecosystem among agents, optimized the agent structure, avoided vicious competition in channel resources, achieved complementary advantages, and found new growth points for the company.

In the face of fierce market competition and market chaos in 2025, Bi Xichao believes that it is necessary to maintain a mentality of "learning from the old", break the traditional sales model, actively embrace new changes, and learn new models and methods. For example, the Internet marketing concept will be deeply integrated into offline business operations to build a complete marketing chain of "drainage - locking orders - forcing orders - closed-loop", while moving offline dealer outlets online, opening up online local sales networks, and attracting more C-end customers through short video touch and live marketing.