Chairman Zhang Jianjun said in his speech at the conference that "the power of youth is the future of ERA".

The young generation, fresh blood, and vitality factors are the life source of an enterprise that has passed the age of forty.

Among ERA agents, there is such a new generation. They dare to think, dare to do, dare to venture, and dare to fight. They have become the spark of enterprise development,

and many benchmark figures and inspirational stories have also emerged. There are young entrepreneurs who started from scratch and opened up emerging markets

with the spirit of not admitting defeat; there are second-generation Yuan who continue their father's industry and are better than their fathers; there are dream chasers

who are dissatisfied with the status quo, not afraid of hardship, not afraid of difficulties,self-pressure, and self-challenge; there are fighters who face cruel competition, resolutely restart,

and are determined to return to the peak; there are explorers who bravely enter the no-man's land and open up new models.

Coinciding with the May 4th Youth Day, ERA New Media has planned an interview for the "Power of Youth" column, telling the entrepreneurial stories of the "Second Generation of Yuan",

"New Generation" and "Young Entrepreneurs" agents, showing their "breaking through" spirit, "creation" and "doing" style, and depicting the vibrant youth scene of Yuan.

In this issue, we walked into the second generation of Yuan agent "Ye Chao" and listened to how he broke out of a vast world with differentiated paths.

Ye Chao is no stranger to everyone. As an agent representative, as early as the celebration party of the 35th anniversary of ERA's entrepreneurship, a sound,

poetry and painting program based on him was put on the stage. In 2008, he graduated with a computer major and never thought of "following his father's business",

but driven by responsibility, he still took on the trust of his family. After graduation, he started from the grassroots: delivery, sales, service, ordering...

In 2013, his parents gave him full authority over his lifelong career. Since then, he began to strengthen management, lead the team, and provide services,

achieving a leap from "walking with support" to "running on your own".

Starting from 2016, Ye Chao has increased ERA's sales in Kunshan by nearly 4 times in 5 years. In his opinion,

the competition in the pipeline industry is ultimately a contest of efficiency and service.

Ye Chao always requires himself to be one step ahead in action and thinking: "The early pipeline market was far less sensitive to prices than today.

Customers pay more attention to delivery efficiency and service stability. Word of mouth is everything-if peers, relatives and friends are recommending ERA,

and our delivery has never let them down, new cooperation will naturally come naturally."

At that time, the market was still in the traditional point-to-point delivery model, and Ye Chao keenly perceived the market's demand for efficient delivery.

Just after taking over his father's company, he made a bold and courageous decision to expand the original 200-plus cubic meters of warehousing to nearly 2,000 cubic meters,

and simultaneously planned a channel distribution network covering the entire Kunshan area.

"After completing the expansion of storage, I built a channel distribution network covering the entire Kunshan area based on the town."

Ye Chao further explained, "First, I focused on the major sales in each area to understand their supply and sales needs, and then relied on the strong strength of

ERA to solve their pain points of difficulty in stocking and supply and insufficient funds in a targeted manner, and transformed these top customers into my business fulcrums,

and then used their social circles to achieve market coverage in the town."

Kunshan's Huaqiao market is remote and has high distribution costs. Many Kunshan pipeline brands are reluctant to get involved, but Ye Chao insists on distribution,

even if the single order volume is small and the cost is far higher than the value of the goods.

He said: "Only when customers are willing to cooperate with you can it be possible to expand from this one customer to the entire area."

After half a year of unremitting efforts, the number of customers in the area began to gradually increase, and eventually a stable sales network was formed in this area.

From one town to the adjacent town, one distribution point after another gradually connected into a line, and finally formed the current huge distribution network covering

the entire Kunshan. "In Kunshan, our delivery is like a bus. No matter how much the customer wants, we can deliver to every customer's door every day, just like the same-city delivery,

and achieve the next-day or even the same-day delivery."

With the increase of warehouse area, the expansion of channel outlets, and the maturity of the distribution network, the biggest uncertainty in improving service quality is people.

To this end, Ye Chao drew on the management training courses of Zhejiang University organized by Aeon to establish a "splitting team model":

requiring core supervisors to master full-process skills, implementing performance incentives for grassroots employees, and ensuring that temporary changes in company personnel

do not affect the company's daily operations.

Whether it is increasing warehouse area, forming a management team, or expanding channel outlets, improving the quality of delivery services, there will be many thorny problems.

Ye Chao emphasized: "In this process, ERA will treat us as their own family and lend a hand to solve problems as soon as possible."

Under the transmission of ERA culture, Ye Chao also treats his employees equally and pays attention to humanized management. Ye Chao said frankly:

"My most basic requirement for the team is that everyone should go to work happily and leave work happily. As long as employees have the need to get married or buy a house,

I will definitely help."

Facing future market challenges, Ye Chao maintains firm confidence: in the market downturn, the competition is about persistence and endurance.

As long as we maintain the momentum of struggle and survive this difficult period, we will surely usher in new development opportunities.