Dear ERA family:

Time flies, and it is December 8th again. This was originally an ordinary day,

but it is very special for ERA. Today is the third dream day of ERA, and it is

also the time for us to continue to "evolve" and set off again for our dreams.

In the past year, "survival" has become a keyword for many companies. Economic

fluctuations, policy adjustments, and changes in people's livelihood have all become

problems faced by companies. "Survival" is no longer a slogan for a

moment or a company, but a goal that many companies strive for.

But in such a difficult situation, ERA family members who are fighting in various

lines and positions have worked hard for their families,

struggled with problems and efficiency,

and fell and climbed up on the road to chasing their dreams.

We have seen every bit of progress and breakthrough

made by all family members in order to "survive",

just as the convergence of trickles to form rivers and seas,

and the accumulation of small steps to thousands of miles.

There are many unknown stories behind the efforts to "survive",

including the stories between ERA and its customers.

You never left the company in adversity,

and achieved growth and transformation through mutual support.

He made us understand: true love is seen in adversity,

and growth can only come after adversity.

You started from scratch, and with the company's companionship and help,

inherited his father's business and forged a strong sales battlefield. He made us witness:

trust each other, can make each other successful.

The development of ERA is not just a pile of numbers,

but also the result of the joint efforts of countless

ERA people, customers and partners.

In 2025, we will continue the "Evolution Year", precipitate in the cold winter,

shape ourselves in the cold wind, and constantly accumulate the certainty of "survival",

and radiate endless excitement.

Survive and endure the pain of breaking out of the cocoon

to become a butterfly, so as to transform into a new life
Crisis and change are the big waves washing away the sand,

and any change is inevitably accompanied by the pain of breaking out of the cocoon,

but we cannot stop because of fear of pain.

Only by transforming hard in pain can we bear the beauty of flying high.

In this process, we must calm down, take root,

and "survive" with the company with visible and tangible progress.

When the company evolves new capabilities and muscles,

it can more calmly deal with the next crisis and challenge,

and can fight hard battles and win.

Only by surviving and taking every step firmly can we make great achievements

This is an era of "bombardment" of information.

We will feel confused, anxious, and uneasy. This is normal,

but we cannot be trapped by the uncertainty of tomorrow.

Just like playing chess, only by carefully planning each step and constantly

accumulating phased victories can we achieve the final victory.

There is no way out of waiting,

and positive action is the answer. Returning to the present,

taking the initiative, and doing everything first can solve most of the problems.

The night cannot cover the dawn, and the cold winter cannot imprison

the dream of spring. The colder the winter,

the more courage we must have to face difficulties,

and courage is the key to overcoming difficulties.

After you get through the cold winter, you won't remember how you survived it,

and you may not even be sure if the cold winter is really over. But one thing is certain:

when you get through the cold winter, you are no longer the same person.

I wish you and me to get through this cold winter and usher in

the brilliant blossoming of the "ERA Dream"!