On the morning of January 12, the 2025 business work conference of ERA Co., Ltd. was grandly held in the Grand Theater of ERA Co., Ltd. Huangyan Headquarters.

This conference is not only a comprehensive summary of the company's achievements and experience in 2024,

but also a deep layout and strategic planning for the development in 2025, drawing a clear blueprint for all ERA people to forge ahead.

Lu Zhenyu, Chairman of ERA Co., Ltd., and Zhang Yichen, Vice Chairman, delivered important speeches at the conference,

and General Manager Ji Xiong made a 2025 business work report on behalf of the management team.

The meeting was chaired by Zhang Xiankang, Assistant to the Chairman of ERA Co., Ltd., and a total of 175 people attended the meeting,

including members of the company's management team, deputy general managers and above of each subsidiary, functional departments of the headquarters,

heads of branches, and heads of sales lines.

Looking back on the past, in the face of a complex situation and environment, the company worked together to tap its potential and achieved positive results in all aspects of work.

The achievement of these achievements is inseparable from the dedication and efforts of employees on all fronts.

At the meeting, Zhang Xiankang read out the "Decision on Commending Advanced Collectives and Advanced Individuals in 2024",

encouraging all employees to take advanced as a benchmark and role models as a banner to make greater contributions to the steady development of the company's various undertakings.

Ji Xiong, on behalf of the company's management team, made a 2025 business report to the participants.

He comprehensively summarized the company's various tasks and achievements in 2024, objectively analyzed the existing deficiencies,

and proposed that all cadres should effectively enhance the sense of crisis and urgency, clarify their ideas, find the key points,

and open up a new situation in work with an evolutionary posture and practical actions.

At the same time, he clarified the overall work ideas for 2025, calling on all employees to maintain strategic focus, make good plans for the "15th Five-Year Plan",

accumulate momentum for starting, and create a new situation of high-quality development of the company with a breaking trend and evolutionary power.

Immediately afterwards, Zhang Yichen introduced the sales targets and core tasks for 2025 in detail, clarified the sales targets and profit targets of the headquarters, subsidiaries,

and marketing centers, and proposed budget system reforms, salary rule reforms, and process reforms.

At the same time, he emphasized that the whole group should put the processing of industrial mortgaged real estate on the same level of importance as the management of accounts receivable,

attach importance to it, and increase cash flow through processing and realization.

He called on all leading cadres to boost their confidence, devote themselves to various reforms, and strive towards the goal of building a high-paying and high-efficiency enterprise.

Subsequently, Lu Zhenyu and Ji Xiong signed the 2025 business target responsibility letter and the

 safety comprehensive target management responsibility letter with the heads of each subsidiary.

Lu Zhenyu raised the question of evolution at the beginning of his speech, which triggered deep reflection and introspection of all employees.

Then, he explained the essence of the company's evolution, and elaborated in detail from three aspects: "finding marketing increments in scenarios,

finding market increments in fields, and finding talent increments in training", and encouraged all cadres to strengthen their confidence and determination,

boost morale and courage, break through the shackles of self-imposed limitations, face challenges, take the uphill road well, and sail against the wind.