On December 8, the third annual important moment for all ERA people, "ERA Dream Day", an ordinary day is more commemorative because of the "listing bell".
We once again take dreams as the name and the power of evolution to meet a beautiful appointment.
"Dream" is a noun. It is the sum of ERA's vision and mission, goals, direction, strategic plan, and action steps.
Make every step forward clearer and full of hope;
"Dream" is a verb. It interprets the ERA people's indomitable spirit, indomitable tenacity, and the drive to seize the day.
Get rid of the shackles and respond calmly, making every step forward more solid and unswerving;
"Dream" is an adjective. It shows the ERA people's unremitting pursuit of dreams and the spiritual belief of building dreams together.
Believe in the "power of belief". The starlight of dreams is dazzling, making every step forward more textured and long-lasting.
"A letter from home" is a gentle ERA dream
On this day every year, ERA people will receive "a letter from home" in different ways, which has become a traditional custom of ERA Dream Day.
One line, one word, one sentence, one word, the paper is short but the feelings are long: greetings, narration of concerns, talk about dreams, and encouragement to move forward.
"Survive" can only be transformed into a new life by enduring the pain of breaking out of the cocoon and becoming a butterfly.
"Survive" can only accumulate and develop by taking every step firmly.
Chairman Lu Zhenyu's letter to all ERA family members is full of wit and philosophy. This is a warm confession through the cold winter and the dawn of the night.
Let us clear the fog of hardship and confusion, let the power of dreams shine the courage to start again, and let the road ahead be closer to light rather than haze.
"Economic cold wave", "stock era" and "industry involution" cannot be avoided or avoided. Find new opportunities in changes and crises,
and "survive" "survive together" "survive better" "survive longer" in the era of "survival of the fittest"...
"One Market" Happy ERA Dream
The "Dream Market" composed of "Yuan Chuang Shop" is the main battlefield of this Dream Day. The "ERA Gift" area, "New Year's Day Cultural and Creative" area,
and "Whole House Experience" area invite ERA people to feel the beauty of manufacturing, the power of the brand, and the meaning of innovation.
The lovely New Year's Day image is transformed into a variety of cultural and creative products, integrated into life scenes, with the theme of "LOVEERA",
exquisite and innocent, vividly showing the enthusiasm for the AD. Water cups, pillows, USB flash drives, school bags, table mats, cultural shirts... leap up and are loved by everyone.
"Ju Li", "Yan Xin", "Guan Dao", "Mei Hao", "Taste Wine"... A series of "ERA Gifts" are dazzling, and the beauty of the four seasons, the joy of harvest,
and the precipitation of time are treasured.
New products such as water purification, hardware, and bathroom are on sale, sharing experiences and creating a beautiful life.
"One theme" inspires ERA's dream
From "Breakthrough for the dream" to "Run for the dream", to this year's "Further evolution, further sublimation",
every year's "ERA Dream Day" will release the strategic theme of the coming year. In 2025, ERA will be defined as the "Evolution Year" again,
and the struggle and evolution will not stop.
In the past year, ERA's evolutionary road, all employees are linked, focusing on key points, targeting efforts, breaking through the new situation,
expanding fields and improving services to promote marketing evolution, strengthening technology to create value to promote manufacturing evolution,
focusing on key points to improve efficiency and promote management evolution, optimizing mechanisms and building platforms to promote talent evolution,
and realizing further changes, optimization, and refinement of the company's operations, internal thinking, and organizational capabilities.
Special efforts have been made in the fields of agriculture, industry, electricity, and municipal administration,
and the "ERA home senseless space for the whole house" and "constant temperature and heating space of the HVAC system" have been newly constructed,
and the "Shuxin series", "JDG electrical series", "HPVC cable protection series", "HDPE alloy pipe", and "switch skin feeling series" are constantly innovative.
The atmosphere of Dream Day in the factory is warm and rich, and the exhibition copy is profound, lofty and inspiring.
"The low point of a cycle is also a new starting point", "Evolution is to face changes, to deal with complex natural selection with a huge amount of competition,"
"Evolution is the antonym of involution". Slogans in different scenes interpret the connotation, meaning and value of evolution; the thinking,
cognition and goals of evolution at the entrance of the factory and various functional centers are clearly presented and point out the direction;
the main element of this year's Dream Day is a human figure composed of flowing lines, and the dynamic image of moving forward, dancing, hugging,
running and upward is a miniature of the energetic posture of all ERA people. No matter what kind of environment or background, they will not lie down, give up,
or compromise, and will set out again and sublimate for the ERA dream and the happy career.