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ERA x Intangible Cultural Heritage | "Eternal Life" ERA Intangible Cultural Heritage Protection Plan is officially launched!

Some people say that craftsmanship is a solitary act, and inheritance is a solitary guarding
Intangible cultural heritage moves forward silently in the long river of time
In the depths of silence, it resists the erosion of time with a heavy attitude
It may be daunting
But this persistence will eventually meet a soul of the same frequency
When ERA and intangible cultural heritage meet mountains and seas
Intangible cultural heritage protection plan
The endless picture slowly unfolds
Resonating with the times, resounding in Kyushu

Unique craftsmanship, passing on the torch
The sliding of fingertips, engraving the pursuit of perfection and beauty of craftsmen
Lifelong focus and enthusiasm
Let the beauty of intangible cultural heritage with a thousand years of elegance travel through time and space
Like a messenger of history
Connecting the blood of traditional culture, touching the heartstrings of the times
In the "Intangible Cultural Heritage Protection Plan"
We pay tribute to every intangible cultural heritage craftsman
Respect and protect this glory and immortality
Inheriting craftsmanship, weaving beautiful dreams together

Stick to the original intention and build a better future together
When we look back from more than 40 years ago to today
We still stick to the original intention and are grateful
With a strong sense of social responsibility
With the same reverence as the inheritors of intangible cultural heritage
Drawing nourishment from this cultural soil
Building a bridge between tradition and modernity
Let the cultural heritage be passed down with a loud voice

Nine states share the same splendor, nine cities share the same origin
This time, we joined hands with intangible cultural heritage embroidery
Using nine famous embroidery, integrating nine city logos
To create the "Nine states share the same splendor, nine cities share the same origin" intangible cultural heritage series
Nine works outline the image symbols of nine cities
Tradition and modernity face each other, culture and city dialogue
Mark the national territory of the Yuan Dynasty
Reflect the development of the Yuan Dynasty that has been guarded for more than 40 years with ingenuity and inheritance

Taiwanese Embroidery-Zhejiang
Taiwanese embroidery master Lin Xia uses unique carving and drawing techniques to embroider the unique culture and regional characteristics of Zhejiang.

Hunan Embroidery - Hunan
As one of the four famous embroidery styles, Hunan Embroidery, with its lifelike texture, outlines the colorful picture of "Hunan".

Chaozhou Embroidery-Shenzhen
This innovative art combines embroidery techniques with the modern urban style of Shenzhen, showing Shenzhen's sense of the future and urban spirit.

Guangdong-Guangdong Embroidery
Master Tang Xiaoling, the representative inheritor of the national-level Guangdong Embroidery project,

integrates the cultural elements of Lingnan in the name of Guangdong Embroidery to present a vivid picture of Guangzhou.

Han Embroidery-Anhui
Under the careful design and embroidery of Wang Yan, the representative inheritor of Han Embroidery, the word "Anhui" has a bold composition and carries the soul of culture.

Suzhou Embroidery - Jiangsu
Yao Huifen, the descendant of a Suzhou embroidery family, inherits the elegant style of Suzhou embroidery and vividly and delicately displays the customs of Jiangsu.

Beijing Embroidery-Tianjin
Chen Fanggang, the fifth-generation inheritor of Wu's Beijing Embroidery,

uses embroidery from the Qing Dynasty court to outline the three-dimensional and textured urban charm of Tianjin.

Shu Embroidery-Chongqing
The layered and three-dimensional beauty of Shu Embroidery, combined with Chongqing’s iconic architectural attractions and camellias,

makes the characteristics of the mountain city of Chongqing come to life.

We continue to search for the next piece of the puzzle of the "Intangible Cultural Heritage Protection Plan"


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