On the occasion of celebrating the 75th anniversary of the founding of the People's Republic of China,
ERA landed on the Nasdaq screen in Times Square, New York, to show the strength of Chinese manufacturing to the world and express sincere birthday wishes to the motherland.
The affectionate appearance of Chinese red and ERA blue not only demonstrated the international influence of Chinese manufacturing,
but also showed the surging patriotism and Chinese heart of national enterprises and big country brands.
ERA showed the world China's strength and confidence with its deep national feelings, broad international vision and lofty global ideals,
and let the label of "Made in China" shine all over the world with ten synonyms. With full confidence,
we are determined to make "Made in China" a globally trusted brand.
01 National sentiment
National sentiment has always been the spiritual belief of a leading enterprise in an industry.
ERA has been daring to be the first in the world and being good at being the first in the world.
It has been in business for more than 40 years and has always kept pace with the times.
It has continued to inherit the "Four Thousand Spirits" of Zhejiang businessmen and has bravely stood at the forefront of the tide of reform and opening up and market economy.
From "Good pipelines, ERA makes" to "Pipeline system solution solver", and then to the brand 3.0 era of "making flow more worry-free and making the world better",
the corporate mission and responsibility of building beautiful homes are unswerving, shaping good products,
providing good services, and creating a beautiful vision of goodness, upwardness, and far-reaching, witnessing ERA's progress.
National sentiment creates national brands. ERA has been listed in the top 500 Chinese brands and has been listed in the top 500 Asian brands for 7 consecutive years.
The brand value and brand strength have achieved double growth. The "ERA" trademark has been registered in more than 100 countries and regions,
making Chinese brands shine around the world.
National sentiment shoulders national responsibility, five water co-governance, special zone construction, urban renewal, rural revitalization,
cabin hospitals, the Belt and Road Initiative, aid projects... Let ERA quality and super projects, major infrastructure, and national projects co-build and integrate.
02 International Vision
Since 2013, ERA has served as the chairman unit of the Plastic Pipe Committee of the China Plastics Processing Industry Association for ten consecutive years,
driving a new engine for the transformation and upgrading of the industry and healthy development.
Since 2015, ERA has represented China in the ISO/TC138 annual meeting of the International Organization for Standardization for many years.
Huang Jian, chief engineer of ERA, served as the head of the delegation and spoke for China.
In 2018, ERA successfully established the IAPMO American Laboratory, the first in the manufacturing industry and the only one in the industry.
IAPMO has been engaged in the formulation of safety specifications and standards for the building water supply and drainage industry and building ventilation systems,
and has tested and certified related products. The completion of this laboratory will help ERA further integrate with the international standards.
So far, ERA has presided over or participated in the formulation and revision of more than 120 national (industry) and international standards,
demonstrating ERA's wisdom for industry standardization. In particular, last year, two international standards,
ISO 9854-1:2023 and ISO 9854-2:2023 (Chinese name: Determination of simply supported beam impact properties of thermoplastic piping systems
for fluid transportation Part 1 and Part 2), which ERA participated in formulating, were successfully released, achieving a breakthrough in international standards for Huangyan.
At present, an international standard edited by ERA has been completed. From "manufacturing products" to "creating standards",
Chinese companies' voice and competitiveness in the international industry are constantly increasing.
China Patent Excellence Award, National Intellectual Property Demonstration Enterprise, National Light Industry Standardization Advanced Collective,
Zhejiang Province Standard Innovation Major Contribution Award, Zhejiang Province Enterprise Standard Leader... Many major awards for standard innovation are well deserved.
03 Global Ideals
As early as 2001, ERA began to lay out its foreign trade business.
Today, the foreign trade business platform has become one of the three strategic marketing platforms built by the group.
The fact that the export volume has ranked first in the industry for many consecutive years is the most powerful proof of ERA's foreign trade business strength.
In 2011, ERA built its first independent foreign trade production base; in 2016, due to development needs,
it built a new independent foreign trade intelligent manufacturing base, which is extremely rare in the industry.
At present, the entire park covers an area of more than 120 acres. Since it was put into production, the base has been expanding its production capacity almost every year.
The current production capacity has expanded nearly 3 times compared with 2016.
Strong manufacturing strength provides the strongest support for the development of trade business.
In 2013, Lu Zhenyu, chairman of ERA Co., Ltd., said in an interview with reporters that "ERA's global layout is imperative.
We must keep the headquarters in China and build factories around the world." That year, the company registered ERA International Trade (Shanghai) Co., Ltd.,
and in 2019, ERA Pipe Industry (Middle East) Co., Ltd. and ERA Pipe Industry (Africa) Co., Ltd. were registered. With the rapid development of the photovoltaic sector,
ERA NEW SOLAR Germany Office, Qiyuan NEW SOLAR International Trade Co., Ltd., Qiyuan NEW SOLAR (Singapore) Co., Ltd.,
and Qiyuan NEW SOLAR (Thailand) Co., Ltd. were successively registered and established. ERA has truly achieved going overseas and taking root.
"ERA" has obtained international certifications from 26 series and more than 100 countries, including the US NSF, German DVGW, British WRAS,
and US UPC. ERA products conform to various standards such as American, British, and Japanese, and comply with ISO international standards,
American ASTM, European EN and other national standards. They are exported to more than 150 countries and regions in Europe,
America, the Middle East, Africa, etc. ERA products are also sold in many large local supermarkets in the United States, such as THE HOME DEPOT,
Lowe's, and MENARDS. Made in China and Chinese brands have been recognized and accepted by more and more global customers.
The appearance in New York is just a display window for ERA's global strategic layout. The Chinese heart and global dream continue.
Let's celebrate the birthday of the great motherland and cheer for Chinese brands!