From August 7 to 10, 2024, the 18th China Brand Festival 2024 with the theme of "New Quality and Breakthrough"

was grandly held in the International Hall of Guangzhou Baiyun International Convention Center.

The "2024 China Top 500 Brands List" released on site attracted great attention from all walks of life. ERA Co., Ltd.

won the 322nd place in the China Top 500 Brands with a brand value of 21.075 billion.

Compared with 16.841 billion in 2023, ERA's brand value has reached a new high.

As a high-standard, large-scale and influential event platform in the field of Chinese brands,

the China Brand Festival has played an extremely critical role in integrating domestic and foreign resources,

promoting the development of Chinese brands, enhancing the image of Chinese brands, and spreading the value of Chinese brands.

It is regarded as an important indicator of the development of Chinese brands.

Brand breakthrough, diversified reach

In recent years, ERA has been focusing on the three major brand "element" ecosystems of "image ecosystem",

"concept ecosystem" and "communication ecosystem", continuously creating a new brand experience space,

comprehensively building a three-dimensional online matrix, and continuously launching super brand IP and other content for in-depth communication.

It has also linked offline brand leading projects to create diversified brand communication methods,

establish deep connections with consumers, achieve brand breakthroughs, and reach the minds of users.

New quality production, innovation empowerment

ERA takes the lead in the layout of the industry's "new quality production", leading the continuous upgrading of the industry.

From the industrial upgrading of manufacturing to intelligent manufacturing, from digitalization to digital intelligence,

ERA has successively built a smart factory integrating automation, informatization, and intelligence,

and the ERA Research Institute focusing on industry technology research and development, completing its own production and research closed loop.

With "new" to improve "quality" and innovation empowerment, ERA is constantly releasing the brand power of new quality productivity.

This year's China Brand Festival was hosted by the Brand Alliance. More than 8,000 guests from government, business, industry,

academia, and media gathered at the International Hall of Guangzhou Baiyun International Convention Center. Brands such as Gree, Seres,

and Wanglaoji all participated. Sinopec, PetroChina, and State Grid ranked in the top three of the "TopBrand 2024 China Brand 500" list.