On August 8, 2024, the Changchun Summit of ERA Home Decoration was grandly held, with the theme of "beauty

towards new, endless progress". A series of new products, new models, new strategies, and new concepts were

released, connecting the voices of partners and ERA leaders from all over the country with a "letter of home",

and drawing a beautiful blueprint for ERA Home Decoration with a "letter of home".

01 There is no end to the new
Zhang Jianjun, founder and chairman of the board of directors of the China Times Group, delivered the opening speech

at the summit. He shared the struggle process and outlook for the new forces of the era since its establishment under

the themes of "time is the best witness", "although the road is difficult, it is not lonely", and "the power of youth is the

future of the era". He said that choosing a company is trust; It is fortunate for a company to meet the right person.

The development of the company cannot be separated from working hand in hand with all its partners and going

through storms together.

Zhang Yichen, Vice Chairman of ERA Co., Ltd., shared his thoughts on the essence of ERA culture, emphasizing the

decisive influence of culture on manufacturer cooperation and company decision-making. Adhering to the principles

of fairness and mutual benefit, he strategically proposed the agent operation model, a new type of cooperation that

combines channel resources, brand cultivation, and market management responsibilities
He stated that the success since the 40th year of the ERA era stems from the unique corporate culture of ERA,

as well as the firm determination and methods to become an enduring century old enterprise.

In recent years, ERA Home Decoration has been deeply rooted in the field of home decoration through innovation

and transformation. From the establishment of the home decoration business unit's system building and channel

strategy, to embracing the path of transformation after becoming a decoration enterprise. After 8 years of rapid

growth, ERA Home Decoration has successfully placed itself at the forefront of the industry.
In the face of the market situation where crises coexist, Tao Jinrui, the general manager of the Home Decoration

Division, proposed a market strategy of "three transformations". Only by transforming towards "new thinking",

"new models", and "new layouts" can the "leftovers" become king in the increasingly fierce competition.

Liu Yishuai, the Director of the Marketing Center, gave a brand strategy speech with the theme of "Brand is the Longest

Confession of Love". He stated that a brand is not something that can be achieved overnight or immediately, but rather

something that develops over time and progresses gradually, requiring time for accumulation. He reviewed the brand

achievements since the launch of the brand leadership project in the era of ERA Brand 3.0. By analyzing three questions:

"Why is business getting more and more saturated?" "Why is the brand market getting more and more saturated?"

and "Do we still need to build a brand in the current economic environment?", the viewpoint that "brand is the

'self immunity' that transcends cycles" is proposed. At the same time, the future of ERA will uphold the brand

promotion goals of "letting more people see ERA" and "letting more people see a better ERA", and strengthen

the ERA brand.

At the summit, the new brand IP "Quanwu. Yongjia" was officially released, marking Yongyoujia's new concept of

"connecting healthy life" and becoming a home decoration brand that builds a full chain of household water

and electricity, and applies it in all scenarios.

Centered around products and services, ERA Home Decoration has launched multiple new home decoration products,

including the "Clean Core Series", "Shuxin Series", "ECS Central to Clean Drainage System", "ERA Water Purification", etc.

It has also proposed N scenario solutions to meet the actual needs and pain points of users, achieving product

iteration and brand breakthrough.

02 The Good Life is here
Lu Zhenyu, Chairman of ERA Co., Ltd., kicked off the dinner with the theme of "consensus, resonance, and empathy",

which was "there is always beauty in the heart". He proposed that in this special moment of warmth and coldness,

only mutual trust, cooperation, and continuous evolution can lead to a win-win future.

Faced with the current situation of high-speed reshuffle in the industry, in order to keep the vitality, crisis awareness,

and market insight of ERA Home Decoration at all times, the Development Strategy Committee of ERA Home

Decoration was officially established at the banquet. At the same time, Tao Jinrui, General Manager of the

Home Decoration Business Unit, and six partner representatives were appointed as the first members of

the Home Decoration Development Strategy Committee.

Ji Xiong, the General Manager of ERA Co., Ltd., expressed his expectation at the establishment ceremony that the

Home Decoration Development Strategy Committee must focus on the national market, deeply cultivate research

on the home decoration industry, analyze market development trends, and provide specific policy measures,

and continuously promote product innovation, model innovation, and track innovation

in the ERA home decoration sector.

At the dinner party, the brand IP of the "Eternal Non heritage Protection Plan" was also released. The nine famous

embroidery brands of ERA were integrated into the logos of the nine major cities to create a series of intangible

cultural heritage works called "Nine Provinces, Beautiful, Nine Regions, and Common Origins", jointly interpreting

the core of "craftsmanship" and "inheritance". The exquisite skills of embroidery masters and the outstanding

craftsmanship of ERA craftsmen unexpectedly met, and this adherence to and inheritance of traditional craftsmanship

is also an inexhaustible driving force for ERA to steadily move forward and lead the development of the industry.

This summit will also bring the theme of "Whole House, Century Home" into the venue, with comprehensive upgrades

to multiple themes such as "Century Laboratory", "Excellent Housekeeping Service", and "Century Gifts", further

reflecting Century's persistence in craftsmanship, dedication to service, and concern for users.

Starting from Taizhou, the perseverance and original intention of ERA Home Decoration have not changed. When we

gather in Changchun, we will continue to explore the future of "endless progress" in home decoration. At the top of

the high mountain, one can see the rushing river, and above the peaks, one can feel the mighty wind. We will

continue to work together with more partners to overcome difficulties and break through the ice on the road of

home decoration development. The more we fight, the braver we become!