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Big Brand vs Big Brand | ERA Co.,Ltd. and Fanglin Group Successfully Sign Strategic Cooperation Agreement

On July 20th, the signing ceremony for the strategic cooperation between ERA Co., Ltd. and Fanglin Group was held at the headquarters of Fanglin Group.

Ji Xiong, General Manager of ERA Co., Ltd., and Wang Shuilin, Chairman of Fanglin Decoration Group, witnessed and successfully signed the strategic

cooperation agreement. This marks the beginning of a new chapter of comprehensive strategic cooperation between the two parties, adding a strong

touch to ERA's overall decoration strategy of "selecting good materials for decoration and big brands for big brands". This strategic cooperation signing

is not only based on mutual trust and recognition in their respective professional fields, but also on a profound insight and common pursuit of future industry development.


Before the signing ceremony, leaders from both sides had in-depth exchanges and discussions on industry development trends, corporate strategic layout,

technological empowerment and innovation, corporate culture inheritance, and exploration of cooperation models. At the meeting, Wang Shuilin, Chairman

of Fanglin Group, warmly welcomed the visit of Ji Xiong and his delegation, and was full of expectations for the successful cooperation between the two sides.

Chairman Wang Shuilin provided a detailed introduction to the development history and advantages of Fanglin, stating that Fanglin has always adhered to the

high-quality pursuit of "having its own workers and lifetime warranty", and is committed to improving customer happiness index through high standard delivery,

bringing high-quality products and service experience to domestic and foreign consumers. He believes that Fanglin's commitment to quality and persistence

complement and complement the vision and mission of the company. He hopes to seek common values, explore sustainable cooperation models, and create

more possibilities for the development of both parties with the background of common pursuit and the opportunity of this signing.


Ji Xiong, General Manager of ERA Corporation, thanked Chairman Wang Shuilin for his warm reception and congratulated both parties on the successful signing

of the contract. Ji Xiong provided a comprehensive introduction to the business philosophy and industrial layout of over 40 years ago. He stated that through

sincere cooperation between both parties, leveraging their respective advantages, promoting resource integration, adhering to the principles of "consultation,

co construction, and sharing", continuously expanding the scope of cooperation, and using the quality and wisdom of ERA to assist in the high-quality

development of whole home furnishings.


Prior to the meeting, attendees also visited the Fanglin Group Engineering Center, IKEA Yuezhu Decoration, Ailin Decoration, Enlin House Renovation,

1918 Villa Decoration, and Fanglin Decoration to gain a detailed understanding of Fanglin's development history, corporate culture, and business segments.

They were deeply impressed by Fanglin's unique internal management, construction techniques, and detailed standards.


Fanglin Decoration Group was founded in 2000 and is a large conglomerate company mainly engaged in decoration and renovation, covering the entire home industry

chain. It includes three major industrial clusters: decoration, home products, and whole house customization. The group has 15 major industrial sectors and 37 branch

offices. Fanglin adheres to triple environmental protection standards and has 32 gold diamond crafts. It combines traditional Huizhou crafts with modern technology,

starting from design, substrate, and construction, to build green and environmentally friendly home decoration.
Tao Jinrui, General Manager of the ERA Home Decoration Division, Li Shengfang, Assistant General Manager of the ERA Home Decoration Division, and other sales,

decoration, and technical department heads attended the above-mentioned event.


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