Recently, the "Entrepreneur Face to Face" column jointly planned by the Taizhou News and Media Center, in collaboration with the Taizhou Enterprise Federation and the Taizhou Entrepreneur Association, released the latest interview content. The interview content tells the touching story of how Mr. Lu Zhenyu, a private entrepreneur from Taizhou and the Chairman of the Board of Directors of ERA Co., Ltd., made enterprises become "creators of a happy life".

Forty years without confusion and thirty years without confusion

ERA Group was founded in 1983, with more than 40 years of ups and downs. As the core subsidiary of ERA Group, ER Co., Ltd. was founded in 1993 and has been around for more than 30 years. Starting from the plastic clip industry, ERA seized the opportunities of the times step by step and proposed the strategy of "replacing steel with plastic" to enter the plastic pipeline industry, becoming a leader in the industry. Today, ERA Corporation mainly produces various pipeline products, which are widely used in various fields such as real estate, agriculture, and fire protection. It has been elected as the Chairman of the China Plastic Pipeline Industry for four consecutive terms in the industry, and is also the Director of the Standards Department of the National Standards Committee's Plastic Branch. It has become the top selling and exporting enterprise in China's A-share plastic pipeline market.

Building nests to attract and strengthen phoenixes, nurturing phoenixes to help them fly
The development of enterprises cannot be separated from talents. Focusing on attracting, cultivating, and utilizing talents, ERA Group has established an Enterprise Training Institute and launched the "Four Plans" for Sunshine Talent Training, in order to create its own training system and achieve a three-dimensional talent training model. At the same time, in order to bridge the last mile of corporate culture, ERA Group is promoting the construction of the "YCC Cultural Circle" throughout the group. Each employee can showcase their personality, stand in the spotlight, and become the "protagonist" of the company, allowing employees to work happily and grow with sunshine.

Inheritance of New and Old Paired Fireworks
In 1997, Lu Zhenyu, who was in his early twenties, entered the company and embarked on his career journey. A group of industry pioneers broke free from the inexperienced and matured in ERA, leading the company to develop rapidly. Nowadays, a large number of employees born in the 2000s have also entered the company, taking over the responsibilities and missions of their predecessors, and striving to grow in the ERA. In terms of how to stimulate the potential of employees born in the 2000s, ERA has designed a fun and professional assessment model, allowing young people to unleash their vitality and realize a two-way choice between employees and positions.

2024, ERA Evolution
2024 is the year of evolution for ERA Corporation, constantly delving deeper into its path, methods, and content. Enterprises have shifted from simply selling products to building platforms. From a product perspective, build a home decoration platform that expands and extends the product ecosystem beyond the original single pipeline products, breaks down barriers between services, culture, and products, and creates the entire home decoration ecosystem. At the same time, ERA has been deeply cultivating foreign markets, taking the path of solid enterprises going out to sea, making it a "golden business card" for Chinese manufactured products to become well-known overseas.

With the continuous growth of the whole society's yearning for a better life, becoming a creator of a happy life is not only a commitment to users, but also a commitment to employees, and more importantly, a commitment to society. We will contribute to the common prosperity of society.