On November 18th, the 17th China Brand Festival of 2023, with the theme of "Recovery and Takeoff", opened grandly at the Yunqi Town International Convention and Exhibition Center in Hangzhou. More than 6000 guests from various sectors such as politics, business, industry, academia, and media gathered together to witness the rise of national brands and jointly contribute to an unprecedented "Asian Games of Brand People". At the meeting, the "TopBrand2023 Top 500 Chinese Brands" list was heavily released, and ERA made its debut with a brand value of 16.841 billion yuan, ranking 357th.

At the opening ceremony of the Brand Festival, Chen Changzhi, Vice Chairman of the Standing Committee of the 11th and 12th National People's Congress and former Chairman of the Central Committee of the People's Republic of China, delivered a speech. Liu Jie, Deputy Secretary of the Zhejiang Provincial Party Committee and Secretary of the Hangzhou Municipal Party Committee, announced the opening of the conference. Chen Xiaoping, a member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, Vice Chairman of the Zhejiang Provincial Committee of the Chinese People's Political Consultative Conference, and Chairman of the Zhejiang Provincial Committee of the Democratic Construction of China, Shi Yigong, an academician of the Chinese Academy of Sciences and President of West Lake University, and Dong Mingzhu, Chairman and President of Gree Electric Appliances, attended the conference and delivered keynote speeches.

National brand highlighting height
For 40 years, ERA has been continuously exploring the brand path and creating a new business card of "Made in China". The nine core production bases and tens of thousands of core branches in China have built a marketing network that can cover the whole country.

The continuous awarding of multiple awards such as "Top 500 Private Enterprises," "Top 500 Asian Brands," and "China Brand Value Evaluation List," showcases to billions of users that the brand is reaching another peak

Brand leading, showcasing speed
Creating and implementing a leading project for a full platform brand of "online+offline" in ERA. Through multi-channel brand promotion actions, we have continuously created brand IPs such as "Super 'Gong' Craftsman", "Big Brand vs Big Brand", and "Drinking Water 'Si' Yuan" for many years, making the brand not only leading but also more soulful.