In the passionate August, the second training of the 2024 ERA Iron Army (Marketing) Elite Special Training Camp·Sunrise Class was launched from the 24th to the 26th.
This training session was carefully designed with four sessions, namely brainstorming seminar, sales skills AI training competition,
"Winning Sales Legend" sales case sharing session and "4R High Performance Team Building" course training.
Lu Zhenyu, Chairman of ERA Co., Ltd., Wang Sijun, Deputy General Manager of Jiangsu ERA Sales, and Wang Zhiyong, Deputy Director of East China Sales Center,
attended the interim report meeting and watched the sales skills AI training competition and the "Winning Sales Legend" sales case sharing session.
The sales managers of each subsidiary participated in the meeting online. 60 ERA sales iron army participated in this training.
Lu Zhenyu affirmed the innovative application of AI big models in the field of training, emphasizing that enterprises should be brave enough to embrace technological changes,
dare to try new tools and new methods, and drive enterprise evolution with innovation. He proposed the twelve-character policy of "stabilizing total volume, adjusting structure,
strengthening team, and improving service" to the Iron Army students, and encouraged the sales Iron Army team to maintain their determination, respond flexibly,
and continuously optimize internal structure and improve service quality in a complex and changing market environment.
He emphasized that keeping a keen sense of the market at all times and seizing every fleeting opportunity are the keys to success. At the same time,
he told the Iron Army students that learning is about practice. Only by turning the knowledge and experience learned into practical actions
and bearing fruit in their respective regional markets can they achieve sustained growth in performance and personal leaps.
Finally, he further explained to the Iron Army students ERA's insistence on brand building, the vitality of continuous innovation,
and the business philosophy of pursuing win-win situations.
"Zero distance" discussion: Accelerate the running-along
On the morning of August 24, five running-along trainees from the ERA Institute guided all trainees to conduct a discussion in groups in the form of brainstorming.
At the meeting, everyone conducted a warm and in-depth brainstorming on the challenges facing the current business, the feelings of the first "running-along" training,
and the expectations for the training. The trainees not only frankly shared their intuitive feelings about the training,
but also actively put forward their expectations and suggestions for future training, and planned the follow-up action plan, and finally reached a broad consensus.
The symposium deepened the mutual understanding and cooperation between the training organizers and the trainees,
further optimized the "running-along" training model of the ERA Institute, and more accurately connected with the actual needs of the sales iron army,
thereby effectively helping the sales iron army to improve its capabilities.
AI Intelligent Training: Precise Empowerment
In this year's elite training camp for marketing iron army, the company pioneered the introduction of AI big models as intelligent training partners to create convenient
and timely sales skills training tools for trainees. In this training that combines high technology with practical sales skills,
eight outstanding trainees stood out and represented all trainees to participate in the on-site demonstration PK of this training.
On the afternoon of August 24, at the training camp stage results report meeting, eight elite trainees had a wonderful dialogue with the AI model.
They not only successfully simulated the complex and changeable customer visit scenarios, but also won the recognition of virtual customers
with their keen reactions and skilled communication skills. It is worth mentioning that the entire simulation process and subsequent visit records
were evaluated instantly and comprehensively by the AI big model. This fully intelligent operation ensures the objectivity and accuracy of the evaluation
of the implementation of the training results, and provides a close-fitting intelligent coach for the sales iron army
to accompany them all the way to grow and continuously improve.
Winning Sales Legend: Decoding of Classic Cases and Enlightenment of Business Culture
In the "Winning Sales Legend" sales case sharing session, sales elite representatives from the East China Marketing Center and home improvement business partners
of the Institute systematically shared classic cases of breakthroughs in municipal water services and home improvement sales. They deeply analyzed the strategies
and execution behind the actual cases, and provided more ideas and methods for students to open up new markets and break through new performance.
What is even more valuable is that these cases vividly interpret ERA's unique business philosophy and sales culture, which is a customer-centric, mutual trust
and win-win concept, and a style of iron army that pursues excellence, dares to explore, and never gives up.
Wang Sijun, Vice President of Sales of Jiangsu ERA, and Wang Zhiyong, Deputy Director of the East China Sales Center,
commented on the performance of the 8 students in the PK competition.
4R system: driving the team's efficient evolution
From August 25 to 26, the "4R High-Performance Team Building" course was officially launched, and Mr. Zhang Ruiyang, a senior sales instructor,
was invited to share. Mr. Zhang analyzed the current market environment with deep industry insight, aiming to enhance students' confidence and cognition of industry trends,
company strategies and product advantages.
This course closely revolves around the core of "SMART goal management system", integrating three systems: clear goal responsibilities, process inspection and tracking,
and performance feedback, to build a comprehensive and efficient team management framework. Through vivid on-site interactions and practical exercises,
students are guided to actively explore their own blind spots and areas to be improved, and discover the paths and tools for self-evolution and improvement.
